CSR COMMITMENT AND ACTION LOGICS OF SME MANAGERS: FINDINGS FROM A TUNISIAN STUDY

Purpose: Bymobilizing the sociological approach of action logic, this research aims to understand articulation between various dimensions Corporate Social Responsibility (CSR) and conditions for emergence an overallcommitment towards stakeholders in Small Medium-Sized Enterprises (SMEs) emerging country: Tunisia. Design/methodology: A qualitative study was carried out through multiple case studies Tunisian SMEs. Findings: The findings tend reveal that overall CSR commitment requires interaction individual contextual dimensions. However, predispositions coming from manager dimension would play role a catalyst proactive approach. As SMEs transition weak global commitment, primarily stem In addition, each hedonistic, entrepreneurial or managerial logic could be conducive type commitment. Research Limitations:The number explored cases constitute limitation work as it does not allow statistical generalization results based on criterion frequency. Originality: Few focused multi-dimensional we aim avoid over-representation manager, his logics most multi-stakeholder CSR.